Week
One
Tuesday, Lesson 1
The Adult
Enrichment Industry ~ In lesson one,
we are going to look at the history, state-of-the-art and the future of the
industry. We'll examine the players in the industry and how the business works.
Friday,
Lesson 2
Hot Topics
~ Developing
a class with wide appeal is vital to success. In this lesson, we are going
to look at some hot topics, why they are hot, and how to conduct
market research on any topic.
Week
Two
Tuesday,
Lesson 3
Making Money
~ In
this lesson, we'll look at all of the financial issues involved, beginning with
the earning potential, pricing
your class, tax deductions, and making sure you are paid fairly.
Friday, Lesson 4
The Game Plan
~ This
lesson walks you through the process of setting goals and
developing a specific, step-by-step plan of attack to achieve those goals.
Week
Three
Tuesday, Lesson 5
Marketing Your Class
~ Here we are going to identify the
who, what, where, when and why of finding hosts to promote your
class.
Friday, Lesson 6
Developing a Knowledge Base
~ This lesson will cover establishing class objectives, as well as conducting research on your topic. Creating a "Mind Map" to organize
your knowledge base.
Week
Four
Tuesday, Lesson 7
The Course Content
~
In
this lesson, we'll actually prepare the course content and focus
on the key elements your new class needs to convey to students.
Friday, Lesson 8
Polishing the Presentation
~ Getting
great student evaluations requires more than having topic
knowledge. In this lesson, we'll give your presentation some
style and sparkle.
Week Five
Tuesday,
Lesson 9
Class Management
~ You will learn how to prepare, run and follow up on
your classes. We'll examine all of the class execution issues in
this lesson.
Friday, Lesson 10
Getting Your Business Set Up
~ Here we look into all of the details involved in getting into your own business: organizational structure, taxes, business names,
licenses, registrations, filings and DBA's.
Week Six
Tuesday, Lesson 11
Managing
Your Business
~ Now come the business management issues: customer
relations, invoicing and receivables, record keeping, and long term marketing.
Friday, Lesson 12
Building
Web-Based Classes ~ The Internet gives your new class a powerful market,
but conducting a class on the Internet is very different from its bricks
and mortar counterpart. In this final lesson, we will explore the wide,
wide world of Internet training.
