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Week
One
Tuesday, Lesson 1
Making Money
~ Let
me count the ways to make money with an internet business. In this lesson, we will look at many product and service
ideas to help determine which offer promise. We will look at multiple
revenue streams and see how many revenue generating strategies
we can identify.
Friday,
Lesson 2
Myth vs. Reality
~ If you
believe everything you see and hear about the Internet, you are going to be
very misinformed. We are going to look at the pros and of the
Internet and dispel some common myths. We'll also explore tools to get you
to start thinking "out of the box".
Week
Two
Tuesday,
Lesson 3
Supply and Demand
~ In
this lesson we'll look at the history of e-commerce and take a look at the
three ecommerce paradigms. We will identify the successes and failures among the various Internet
strategies. We will look at strategies that have potential as well as
those that will most likely be a struggle.
Friday, Lesson 4
HTML De-mystified
~ In
this lesson we'll eliminate the urban myth surrounding Web site
development. You will learn how to build your Webpage to get started with
your online business. By the end of this lesson, your first Web site will be up and
live on the Internet.
Week
Three
Tuesday, Lesson 5
Effective
Web Design ~ This lesson addresses everything you ever wanted to know about Web design, but were
afraid to ask. Now that your Web site is up and operational, you will
learn how to do more with it. Topics covered in this lesson include adding
content, navigation, graphics, typefaces and adding hyperlinks. In
addition, you will learn how to add valuable components to your site that
won't cost a dime.
Friday, Lesson 6
Selling Advertising, Affiliates and Hyperlinks ~ A
web site can make a living for you without ever selling a product or
service. Here is where we are going to examine how to do this. You will
learn some common terms used in online advertising and we'll play with
some numbers.
Week
Four
Tuesday, Lesson 7
Conducting Market Research ~ In
this lesson, we are going to focus on making a good decision about which
product or service is right for you. You will learn to conduct research
online about markets and demographics, as well as offline due diligence.
Friday, Lesson 8
Winning The Search Engine Game ~ We
can do everything right and still lose if we don't understand how
search engines can make or break your site. In this lesson, you will
discover how search engines work and strategies you can use to increase
the ranking of your Web site on the search engines and maintain the
listing.
Week Five
Tuesday,
Lesson 9
Show Me The Money ~ In this lesson, we'll examine all of the financial issues
involved in running an Internet business. Topics include: shopping
cart systems, how to choose a cart system, obtaining credit card merchant accounts
and accepting checks online.
Friday, Lesson 10
The Back Room ~ This
lesson we'll cover all of the nitty gritty stuff of managing an
Internet business. Topics covered in this lesson include, storefronts, order handling, shipping, third-party
distribution, product pricing strategy and electronic storefronts.
Week Six
Tuesday, Lesson 11
Getting your business set up ~ Here we will look
into all of the red tape of getting into business. This lesson covers things like
organizational structure, taxes, business names, domain names and a whole
host of stuff that is important to understand. In addition, the
deductibility of your home office and business expenses are addressed.
Friday, Lesson 12
Promoting Your Site To The World ~ There are literally
hundreds of free ways to get your web site noticed. In this final lesson
we are going to explore some of them. Topics include email marketing,
writing copy for email marketing, discussion boards, press releases and
other promotional tools for your online business.
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